Email Marketing: Considerations for Newbies

If you are thinking about incorporating an email marketing campaign into your business, then you are making a wise choice. Email marketing is one of the most cost-effective forms of internet marketing and also provides one of the best long-term, consistent sources of leads. Once you build up a great email marketing list and learn how to target effectively, then you hardly have to put in any effort to your campaign anymore. Of course, it does take some time, effort and a lot of trial and error before you get there – but it pays off.

While email marketing may seem really simple, it is actually one of the methods of internet marketing which requires the most finesse. First, you have to figure out a way to get people onto your email list who you actually want to be there (your target demographic). Then you have to figure out a way to get them to open their emails, read your spiel, and perform the action you want of them. It doesn’t stop here either: you need them to do this on a regular basis without ever deciding to click that infamous “opt-out” button.

Take Advantage of Email Marketing Providers
There are now hundreds of email marketing providers out there but they are basically all just copies or affiliates of the top companies like AWeber. If you want to succeed in email marketing, you will need to take advantage of the tools which they offer you. Yes, these tools do cost you money but should be considered an investment like all other aspects of your marketing campaign. Without some of the tools that email marketing service providers offer, you wouldn’t be able to build opt-in lists, send out targeted emails, make snazzy email designs, or analyze your success. Plus, these email marketing service providers can save you a lot of time because they do most of the grunt work for you – like providing you with those cool opt-in forms.

Come Up with a Plan
Before you begin your email marketing campaign, you should have a clear campaign plan. First of all, you need to have an idea of what you are going to send in your emails and to whom. This isn’t always so straight forward. Your email marketing plan should also consider how frequently you are going to send out emails. For example, if you run a clothing store online, you may want to send out emails with “special deals” at each new season.

Don’t Forget about the Landing Page
One of the problems with sending out targeted emails is that marketers often forget to include a targeted landing page. The landing page should always be related to whatever the topic of your email was. The landing page does NOT have to be your home page! If you don’t give your subscribers a targeted landing page, they are going to think you are spamming them and opt out very quickly.