Combining Your Social Media and Email Marketing Campaigns

Email marketing is so effective because virtually all adults in the western world use email on a regular basis. Because of the rise in popularity of social networking, social media marketing is also becoming increasingly effective. According to one study, 7% of internet marketers have already seen a significant increase in rate of return for social media marketing and they plan to invest more in it.

Since email and social media are so popular, why not combine them together to get a stellar marketing campaign?

There are two reasons why email marketing and social media marketing work so well together, especially when compared to any other combinations of internet marketing tactics. First of all, social media makes it incredibly easy to build up targeted opt-in lists of subscribers. Secondly, the combination of email and social media helps you develop a valuable relationship with your subscribers.

Here are some tips to make an effective email marketing and social media marketing campaign.

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Email Marketing: How Many Emails is Too Much?

Figuring out how often to send out emails as part of your email marketing campaign is very tricky. If you send out too many emails, then you will annoy your subscribers and they will opt out. But if you don’t send out enough, your subscribers will forget who you are and you lose out on potential leads.

There is no set amount of emails in email marketing which push the limits into annoying. Some companies have incredibly effective email marketing campaigns where they send out daily emails without many subscribers opting out. Others are sending out just monthly emails and getting most of their subscribers to drop out quickly.

Obviously, it isn’t just the number of emails which matters to your email marketing campaign; the content of your emails and demographics are also incredibly important. In order to figure out how many emails is most effective to get you leads without opt outs, you need to consider all of these factors together.

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Don’t Make these Newbie Email Marketing Mistakes!

Email marketing is an incredibly powerful tool in the right hands. Unfortunately, email marketing has gotten a bit of a bad reputation because of the numerous businesses who just don’t know how to manage it correctly and aren’t getting results. If you go about your email marketing campaign wrong, you can even hurt your business by destroying your good reputation and annoying leads. Before you begin your email marketing campaign, make sure that you know these common email marketing mistakes and how to avoid them.

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How to get followers on Instagram

With almost all the dynamic kids, teens and sometimes even parents and pre-teens signing up for Instagram, this app is an excellent place to focus on your sect of audience effectively. One major advantage on Instagram is that it’s a no-nonsense app, with no extended paragraphs and write-ups. It gets as simple as surfing through a plethora of photos and liking them by double tapping on them. The more likes and the followers one gets, the more popular the account becomes – It’s a perpetual cycle. With everything becoming digitized nowadays, Instagram, if used properly is the best promoting tool.

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Avoiding Spam Filters for Your Email Marketing Campaign

Even if you collect only opt-in emails for your campaign, about 10-20% of your emails are going to get filtered as spam. Luckily, it is easy to overcome this frustrating aspect of email marketing.

What is Spam?
Technically, spam is any email sent out to a bulk list of recipients who did not ask for it. If you buy an email list and send out bulk emails to the addresses, then you are spamming. Under the CAN-SPAM Act of 2003, businesses are allowed to send out bulk emails but there are some restrictions. If you violate the law, you could be fined $11,000 for each offense – meaning every name that received the spam! You should familiarize yourself with the CAN-SPAM Act but here are the key points you should know:
• You must include an unsubscribe button which remains working for a minimum of 30 days after the email is sent
• You cannot deceive recipients in the email, its headers, or any other aspects of it
• You must remove anyone who unsubscribes within 10 business days
• Your physical mail address must be included in the email

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Why You Need to Archive Your Email Campaigns On Your Website

You should never launch and email marketing campaign unless you have great content which is actually of some value to your subscribers. Despite the importance of this marketing rule, most email marketers put together sloppy campaigns without much effort at all. Why? Partly because they don’t like the idea of spending hours on an email campaign only to have it disappear forever after being read.

Instead of letting the efforts of your email campaign go to waste so quickly, you should archive them at your website.

As you should know, content is king in the realm of internet marketing. Internet marketers typically invest the bulk of their resources into producing new, original content which the search engines can pick up and bring new leads to the site. By archiving your emails from campaigns on your website, you are automatically giving your website more content for the search engines to digest and, thus, increasingly your rankings.

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Targeting and Testing Email Marketing Campaigns 101

Compared to most internet marketing tactics, email marketing is incredibly personal. Your goal isn’t just to get on the top of the search engines because you know most people don’t click to the second page. Rather, you want to connect with your leads directly so they will consciously choose to use your services, buy something, take part in an action, etc.

Even though email marketing is so personal, a lot of marketers go about it the same impersonal way as other internet marketing methods. If you do this and just send out a bulk email to all prospective leads, then you are going to have a very low success rate. Instead, you need to target and test.

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Video Email Marketing 101

One of the major problems with email marketing is that people simply don’t like to read online. With all the information in cyber space, it is so easy for leads to get distracted and never make it past the first few sentences of your email campaign. This reason is why video email marketing is so effective. In just a few seconds, a video can say more than several pages of an email would ever get across. Here are some tips to incorporate videos into your email marketing campaign.

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How to Make Email Marketing Automation Work for You

Just about all aspects of internet marketing can be automated – and this also includes email marketing. However, one of the biggest mistakes that people make is relying too much on automation features instead of putting in the manual effort. But relying on just manual effort alone for your email marketing campaign is too time consuming for the benefits. A successful email marketing campaign will be able to combine automation with the needed manual efforts to get the best results.

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