
Even if you collect only opt-in emails for your campaign, about 10-20% of your emails are going to get filtered as spam. Luckily, it is easy to overcome this frustrating aspect of email marketing.
What is Spam?
Technically, spam is any email sent out to a bulk list of recipients who did not ask for it. If you buy an email list and send out bulk emails to the addresses, then you are spamming. Under the CAN-SPAM Act of 2003, businesses are allowed to send out bulk emails but there are some restrictions. If you violate the law, you could be fined $11,000 for each offense – meaning every name that received the spam! You should familiarize yourself with the CAN-SPAM Act but here are the key points you should know:
• You must include an unsubscribe button which remains working for a minimum of 30 days after the email is sent
• You cannot deceive recipients in the email, its headers, or any other aspects of it
• You must remove anyone who unsubscribes within 10 business days
• Your physical mail address must be included in the email